The Intangible Cultural Heritage Protection and Innovation Center is a cross-border innovation institution jointly established by Tsinghua (Qingdao) Academy of Arts and Science Innovation Research and BMW Brilliance Automobile Co., Ltd. Sustainable development is one of the cornerstones of modern enterprise strategy, and corporate social responsibility is an important part of sustainable development strategy. Since 2007, BMW Brilliance has visited and protected Chinese traditional culture through the “BMW Chinese Culture Tour” to promote the inheritance and development of intangible cultural heritage.
The Center is an important part of the research institute to build a platform for sustainable cultural development, and it is also an important exploration to improve the development model of intangible cultural heritage bases through the industry-university-research linkage mechanism. With the concept of creation and exhibition close to life, combining the fashion elements of traditional culture and modern design, presenting both aesthetic value and use value, the Center displays the innovative way of intangible cultural heritage inheritance to continue traditional national culture in current social life, so as to further enrich design expression, design thinking and research methods in the triple structure of technology, humanities and commerce, and tap more potential of sustainable development of intangible culture.