Executives from Kotler Marketing Group and HEC Paris Head to TASA

From July 14 to 15, 2020, Tiger Cao, the global partner of Kotler Marketing Group (KMG) and President of KMG China, and XIE Qihong, Deputy Director of Master's Programs Office of School of Economics and Management of Tsinghua University (Tsinghua SEM) and XU Ying, Director of China Affairs Office of HEC Paris, accompanied by ZHAO Chao, Deputy Director of Tsinghua (Qingdao) Academy of Arts and Science Innovation Research (TASA), went to TASA for an in-depth investigation of the construction and development process of TASA, and discussion centering on the establishment of "Tsinghua-Kotler Growth Lab", the holding of Industrial Growth Conference 2020, and the cooperation in HEC cultural management project and other matters. 

At the conference, Mr. ZHAO Chao emphasized that TASA, relying on the rich academic resources of Tsinghua University and its strategic position based on the development of the times, has reached a cooperative relationship or cooperation intention with a large number of established domestic and foreign enterprises, including BMW, Hisense, CRRC will work with its partners to create innovative models of future life, future travel, future fashion, future learning, future health & well-being as well as sustainable cultural development in diversified and win-win approaches, and enrich multiple ways of talent cultivation and knowledge construction by offering exchange programs with international top universities. The initiation of the project "Tsinghua-Kotler Growth Lab" will further improve TASA from the concept to product, to the service chain of marketing, and to the innovation pattern consisting of three major parts, i.e., humanity, product, and business.

Mr. Tiger Cao elaborated on the "Tsinghua-Kotler Growth Lab" regarding its board structure, expert list, profit model, business development framework, project incubation business, and other specific matters relating to planning, and gave a brief introduction of the organization background, agenda, and list of lecturers to be invited of the Industrial Growth Conference 2020 to be held in November. KMG and TASA had a preliminary discussion on the way of offline implementation of the conference in TASA. 

Based on the introduction of the nature of HEC Paris and its recent development strategies, Ms. XU Ying, Mr. ZHAO Chao, and Ms. XIE Qihong discussed the positioning and program of cooperation between the two parties and formed preliminary opinions on the selection mode of multi-party cooperation and the approach to integrating the platform resources. 

At the end of the conference, Mr. ZHAO Chao underlined his aspiration for sustainable cooperation beyond the implementation of specific projects and spoke highly of the strategic significance realized by multi-party cooperation. 

❏ Dr. Tiger Cao introduces the preparation of the training camp course of "Tsinghua-Kotler Growth Lab"