TASA Convenes Seminar on Cooperative Development of the Fashion Design Industry

Transformation and upgrading using platform advantages

Mr. ZHAO Chao made detailed introduction on the overall structure, status quo and objectives and outlook of TASA in the following seminar. He said that TASA, depending on the profound disciplinary history of AADTHU to think together with the market and the users, aims to incubate innovation enterprises, build up its advantage in combining disciplines with enterprises when developing new brands, realize cross-industry cooperation and realize the "One Body and Two Wings" strategy of Tsinghua University. As an important platform for development innovation of the fashion design industry, TASA is dedicated to combining the advantages of AADTHU in disciplines and talent nurturing as well as the advantages of Qingdao City in the industry with leading enterprises of the fashion industry, so that research achievements will be transformed and incubated on the brand-new and vigorous platform of TASA and industry transformation and upgrading is ultimately realized with the help of the discipline of artistic design. 

TASA will hold online and offline academic forums, innovation-driven exhibitions, etc. at the upcoming park opening ceremony and the Innovation Design Festival to fully show the overall appearance and future characteristics of the park. 

Innovation in communication based on alliance between giants

At the seminar, Professor ZANG Yingchun said that the COVID-19 pandemic completely changed some long-held beliefs. It would be critical to implement a strategy of sustainable development seeking for resources sharing, mutual complementation and alliance between giants. Disciplinary knowledge must be transformed; design innovation must be popularized; traditional enterprises must be transformed. All these urgent needs could be solved in an innovative manner by seeking for cooperation on the platform of TASA. 

Professor XIAO Wenling mentioned that the platform decides value. It is not only the value and quality of the platform itself, but also the optimal solution to handling problems in the new situation. Both domestic and international fashion industries were faced with severe challenges, requesting the practitioners to solve future problems by means of design innovation as well as culture production and communication. It is an opportunity to be seized for both the academic and the industrial circles. 

Speaking of the interaction between universities and enterprises, Deputy Dean LIU Weidong mentioned that the establishment of TASA could allow the actual localization and vitalization of disciplinary knowledge in university-enterprise cooperation and give back to disciplinary education of universities. Such innovation concept must be vigorously promoted and advanced. 

❏ Professor ZANG Yingchun talks about the value of innovation communication of the platform 

Supporting innovation through government-enterprise cooperation

Deputy General Director DONG Jinwu said that the West Coast New Area of Qingdao had extraordinary advantages in developing ocean economy, promoting featured culture, holding fairs and exhibitions during epidemic preventing and control period and gathering special talents of science. The fashion industry has gradually become the supporting industry for the future development of the New Area. Currently, TASA has become the spokesman for the West Coast government to introduce university resources to enhance research capacity, serve the local economic transformation and upgrading and promote the development of the fashion art industry. It is anticipated that TASA takes the advantages of the platform to perfect the integration of art and science and further promote the transformation from old to new driving forces and industrial development upgrading in Qingdao and the West Coast New Area, so as to drive Qingdao and even Shandong Province to become a world-class high-end industry and talent nurturing center. People of all circles are welcome to invest and settled down on this land and best wishes are given for the success in cooperation of all parties. 

Deputy General Manager CUI Xinghua mentioned that one of the priorities of Qingdao is to become a city of industrial Internet. In this background, causes of incubation of projects of innovation industries and nurturing of talents on the platform of TASA will be flourishing. 

Collaborative innovation with enterprise features

During the free exchange session, senior executives of enterprises in the field of fashion art expressed their opinions on cooperation plans with brand characteristics and innovative cooperation modes with TASA based on their own development history and characteristics. Attendants believed that, in the era of rapid development of Internet, the traditional enterprises and commercial brands are faced with new challenges. ,As a treasure platform under the new situation, TASA brings together students, focuses on the industry leading enterprises, explores innovation source, realizes further integration of value and resources on the basis of upgrading and iteration; therefore, regarding the future of TASA and ways of cross-industry cooperation with it, everyone is full of expectation. 

"Traditional development model of the old Red Collar has been overturned. We hope to really break the contradiction between personalization and industrialization on the production end.” President ZHANG Yunlan pointed out that companies have to adopt new strategy in the transformation and upgrading. They may utilize the resources on TASA’s platform to carry out cross-industry cooperation, to create new production modes on one hand, and to actually establish a personalization mode to meet consumers’ personalized needs through direct connection with the production line on the other hand.

JU Xiaoxin, General Manager of Dishang Corporation emphasized the significance of continuous breakthrough, innovation, change, transformation and learning of enterprises in development, and that the innovative introduction of digitalized design and production greatly impacted the whole traditional clothes industry. In the future, Dishang Corporation will gradually develop into a platform. We hope to cooperate with TASA in the two major innovation factors of art and science and promote the comprehensive upgrade from products to concepts in the fields of manufacturing, medical technology and personalized brand customization. 

ZHENG Tao, Vice Chairman of China Brands Group spoke of the vitality of Internet IP since the transformation of the traditional clothes industry. From Fuwa of the Beijing Olympic Games to the popularity of today's Internet IP, segmented IP contains infinite potential for development. He hoped that TASA could gather advantageous strengths in the clothes industry of the region and make great effort in developing IP derivatives. 

The reform and innovation in the clothes industry do not deny everything in the past, but iterate them. We need to recombine value on an iterative basis. JI Minsheng, Director of Heilan Home, said that the establishment of TASA and the establishment of the innovation platform will be the golden key to the answer of Heilan Home, which is trying to find the way to change and brand sustainable development in the context of the epidemic. 

Director YANG Yue of Eton Kidd Company of SUMEC mentioned the impact of China's traditional school uniform industry on basic aesthetics education. She believed that brands and enterprises have the obligation to convey value in clothing design, and hoped to use the surging research and design power of TASA to convey the value of aesthetic education for Chinese campuses and the future of China.