Kick-off of Design Shanghai 2025: The Start of Collaboration between FotileStyle and the Color Design and Application Laboratory of TASA to Chart a Future of Color
Recently, FotileStyle, the smart whole-house high-end customization brand under Fotile Group, made a debut at Design Shanghai with its brand-new "emotional aesthetics" philosophy. Meanwhile, FotileStyle and the Color Design and Application Laboratory of Tsinghua (Qingdao) Academy of Arts and Science Innovation Research (TASA) officially launched a collaborative research program on "emotional color design." It focuses on the emotional value and practical application of colors in smart home scenarios, aiming to jointly explore a more humanistic aesthetic system for premium home spaces.
Cross-industry integration: Empowering industrial innovation by academia
Color serves as a core element of emotional design, which is not merely a visual symbol but an "invisible language" connecting products with users' emotions. It directly impacts users' psychological state, cognitive perception, and behavioral patterns. Achieving emotional color design requires precise insight into user demands, understanding of usage contexts, and responsiveness to social sentiments, thereby enabling products to become natural extensions of emotions through flexible color implementation. This design philosophy transcends traditional aesthetic considerations, transforming color into a vital medium for conveying emotional value and fostering deeper emotional resonance between products and users.
Professional presentation by SONG Wenwen, Director of the Color Design and Application Laboratory of TASA
Leveraging the profound expertise of the Color Design and Application Laboratory of TASA in color science theories and industrial applications, alongside FotileStyle's extensive practical experience in the smart high-end whole-house customization market, this partnership contributes to a perfect complementarity. Both parties will jointly pay attention to the innovative integration of color psychology and home design. Through scientific color research, they will accurately capture contemporary families' emotional needs and redefine emotional connections between people, spaces, and colors, thus collectively advancing home color design from experience-driven practices to scientific and systematic development.
Innovative research: Redefining the home color system
FotileStyle, together with the Color Design and Application Laboratory of TASA, will start with "emotion" and strive to highlight terminal designers' actual habits in color selection and market trends while systematically studying color-emotion correlations. The program seeks to explore how colors can better serve individual emotional expression and spatial ambiance creation, infusing greater humanistic care and aesthetic consideration into high-end home customization. Then, both parties will develop a distinctive color system for FotileStyle that combines scientific logic and aesthetic value. It also marks the first comprehensive, professional, and logical CMF classification and application guidelines for whole-house customization in industry-research collaboration.
Color reconstruction: Initiating an emotional revolution in home design
When home spaces can proactively respond to occupants' emotional needs, design connotation undergoes subtle expansion. This represents not only an upgrade to traditional color classification methods but also an in-depth exploration into color-emotion interconnections. The construction of this color system strives to deliver value across three dimensions: emotionally, creating warm and comfortable atmospheres through scientific color schemes; functionally, optimizing spatial experience via rational color combinations; and personally, enabling users to express their attitudes towards life and aesthetic preferences with professional solutions. At Design Shanghai 2025, FotileStyle's flagship new products, "DONGTING" series, realized a profound transformation of natural colors. The R&D team meticulously observed light-color variations on lake surfaces, water bodies, and lakebeds under sunlight projection, innovatively developing the "water-reflected color" semi-transparent full-matte coating technique. This enables cabinet doors to present delicate gradient effects like shimmering lake ripples under varying light conditions, while further interpreting the oriental philosophy of "harmony between man and nature" in a modern manner. The series garnered widespread attention at the exhibition.
This cross-industry collaboration between FotileStyle and the Color Design and Application Laboratory of TASA not only marks a crucial step in high-end home industry's integration of emotional design and color science in China, but also demonstrates a grand vision of enhancing the life quality for millions of families through wisdom and aesthetics. On the radiant stage of Design Shanghai, a new course for smart human habitat aesthetics has been opened and surges forward powerfully, with emotion as its source and color as its beacon.
