Creating "Qingdao Gift" Accelerates the Development of Cultural and Creative Industries

On August 1, 2024, the Tsinghua (Qingdao) Academy of Arts and Science Innovation Research (TASA) and Qingdao Food Industry Association held a strategic memorandum signing ceremony. Both sides will carry out deep cooperation focusing on the integrated upgrading of "Qingdao Gift", an urban cultural and creative brand. This cooperation marks a solid step by both sides in promoting the development of cultural and creative industries in the field of food industry in Qingdao.

WANG Jiansong, Vice President of TASA, and ZHENG Shu, Secretary-General of Qingdao Food Industry Association, signed the Memorandum of Cooperation. The guests present have together witnessed the signature, including WANG Dongxiang, Deputy Secretary-General of Qingdao Municipal People's Government, XU Nan, President of Qingdao Food Industry Association and Vice President of Tsingtao Brewery Co., Ltd., ZHANG Guofang, Executive Vice President of Qingdao Food Industry Association and Secretary of the Party Committee and President of Qingdao Bright Moon Seaweed Group Co., Ltd., WANG Wei, Executive Secretary-General of Qingdao Food Industry Association and LIU Weidong, Secretary of Party Branch and Assistant to President of TASA.

"Qingdao Gift" is an important business card for Qingdao to show its industry innovative impetus, cultural and creative potential and urban development vitality and has been widely concerned by all sectors of government, industry, university and research since its release. TASA and Qingdao Food Industry Association will share mutual benefits in several fields by diversified means such as design-driven, technical support, industrial undertaking, resources transformation and talent cultivation, thus jointly promoting the rapid rise of "Qingdao Gift". Rooted in Qingdao, facing the whole country and going global, TASA will drive the "Qingdao Gift" to go global through in-depth market coverage and improved brand influence, thus realizing international and diversified development of the brand.

At the signing ceremony, Vice President WANG Jiansong said that as an important platform for Tsinghua University to carry out cooperation on achievement transformation with the local government, TASA, relying on subject advantages and scientific prowess of Tsinghua University, is committed to the integrated innovation of arts and science. "Qingdao Gift" will be an important practice of TASA in the field of cultural creativity and local industry integration in Qingdao.

Secretary-General ZHENG Shu said that since its establishment, the Qingdao Food Industry Association has given full play to the role of a bridge between the government and enterprises, promoting the development of upstream and downstream industrial chains in the food and beverage industry in Qingdao and boosting business growth and industry upgrading. This cooperation with TASA is an important strategic layout for the Qingdao Food Industry Association to promote the deep integration of the food industry and cultural and creative industry and promote industrial transformation and upgrading.

As the signing ceremony is held successfully, TASA will further deepen its cooperation with local industry associations to explore a new path for industrial services. Taking "Qingdao Gift" as a bond, TASA and the Qingdao Food Industry Association will make joint efforts to carry out cooperation in brand building, product development and marketing, thus making positive contributions to the economic development and cultural prosperity of Qingdao.